In just the first quarter of 2023, mobile devices have generated 58% of web traffic. In fact, 69% of people spend most of their media time on their mobile devices.
But even with these huge numbers, how many times have you encountered a clunky or slow-loading page on your smartphone? How about a page cluttered with text or images that it feels like you spent years just scrolling through to get to the end? How about a sign-up form that was so complicated, you just gave up? Probably too many to count.
Having great web pages, especially landing pages, are important if you want to provide a great user experience for your audience and convert them down the line. This is why we created this guide for you on how to create seamless and easy-to-navigate mobile landing pages.
Let’s get started!
Best Practices for Designing Seamless Mobile Landing Pages
Your landing page is an important factor in your digital marketing strategy, and its mobile version should be in tip-top shape. But even if you can view a landing page on your phone, it doesn’t mean that the page is optimized for mobile.
If you are looking for tips on how to design better mobile landing pages, read on:
A. Design for mobile first
Instead of creating your landing page for desktop and then adapting it for mobile, it’s better to start with your mobile page first.
Why? It’s because mobile pages have more size restrictions and usability concerns compared to desktop pages. Some UI elements or visual choices on desktop might not translate well to mobile. For example, a flashy animation might look good but just makes your page load for ages. Your complex background design might look fine on desktop but is too overwhelming on a small mobile space.
By prioritizing mobile design, designers can immediately discern which features are necessary and which are not, or if they need to add more functionalities to make browsing more seamless. And once you have narrowed down your design to contain only the most crucial elements, you essentially have the core of your UI. It’s then easier to just expand on that for other sizes.
B. Make it responsive